OUR WORK

Reputation Management

CAMPAIGN TITLE: SISONKE CAMPAIGN

CLIENT: OLD MUTUAL ZIMBABWE AND MALAWI

The business challenge/objective
Old Mutual Africa launched a Pan African campaign #Sisonke across four countries
(Kenya, Malawi, South Africa and Zimbabwe.)

Magna Carta managed these campaigns With MC Zimbabwe managing the Zimbabwe and Malawi campaigns.

The #Sisonke campaign was about recognizing community heroes during the Covid 19 pandemic.

People who were working to help out their communities.

Campaign/communication idea
Recognizing community heroes during the Covid 19 pandemic

Duration
May – Aug 2021

Traditional approaches
Press, Radio, TV

Digital and Social media
Online, Facebook, Twitter and 3rd Party Sites

The Results
Announcement of the Competition

  • Hits (number of appearances in the media for online, radio, TV and print)- 47
  • Reach – 65 301 651 • Interviews (number of one-on-one engagements with media)- 5 Winners Announcement
  • Hits (number of appearances in media for online, radio, TV and print) – 28
  • Reach – 6 325 642
  • Interviews (number of one-on-one engagements with media) – 7

Total Reach – 71’627’293 (Across the 4 countries)
Campaign Value – ZMW K221,204