OUR WORK

The business challenge/objective
– Build and grow engagement
– Build an emotional connection with the brand through user generated content.

We asked the audience to share their stories of that one person or persons who helped them to succeed or accomplish their goal(s)/milestone(s) in life..

Mechanics
Share a picture of your hero/s on our Facebook page
Write your short compelling story of how they helped you and why your will never forget them.

Post your picture/story on our timeline and use the hashtag: #CelebratingOurHeroes #Wemakeitpossible

The top 3 entries with the highest likes/reactions qualified as winners.
Every week on Friday, 3 winner(s) were published on the Facebook page

Duration
The campaign ran for 4 weeks

Placement
The campaign ran on Facebook

Results
Announcement of the competition

• Reach 214K
• Comments 581
• Total interactions 5,604
• Total of 11 winners that opened ZICB
  accounts