OUR WORK

Brand Strategy

CAMPAIGN TITLE: IT CAN BE – REPOSITIONING CAMPAIGN

CLIENT: STANDARD BANK MALAWI

The business challenge/objective
Roll out a rebranding campaign for Standard Bank Malawi that successfully launched the new pay offline, “ IT CAN BE” and commitment the bank has to its customers. Increase the brands talkabilty and online presence with no paid media support.

Campaign/communication idea
A tailored online engagement campaign that made use of inspirational videos and photos telling Malawian stories. Completed by a surprise live performance by Malawian superstar Kell Kay. Media partnership with Mikozi to further increase audience reach.

Duration
Jun – Dec 2020

Non-traditional approaches
N/A

Digital and Social media
Facebook, Twitter and 3rd Party Sites

The Results
Statistics: Over 6000 interactions organically, 45 K views on Mikozi [ 939 comments] , 12 K  views on SBM pages.

  • Over 2600 fan growth August-October
  • Increased positive brand perception.
  • Successful rebranding launch.
  • Increase online engagement